GetSiteGo TeamMay 26, 2026 9 min read
Checkout friction, page speed, and trust signals — the details that separate 1% stores from 4% stores.
Traffic is expensive, so conversion rate is where stores win or lose. The gap between a 1% and a 4% store is rarely one big thing — it's a stack of small frictions removed.
Kill checkout friction
Every extra field and forced account creation costs you sales. Offer guest checkout, autofill, and clear progress, and watch abandonment drop.
Page speed is revenue
Shoppers leave slow pages. Optimized images, lazy loading, and a fast framework keep visitors moving toward the buy button.
Trust signals
Reviews, clear return policies, secure-payment badges, and real photography reduce the anxiety that stops people from entering their card details.